Outdoor LED Advertising Display ScreensPeter Bishop
Outdoor LED Advertising Display Screens – Charismatic Ads
Advertising is the best to promote any brand or product. Companies allocate huge budget of advertisement to setup proper marketing for their brand or product. Marketing are of various ways. The two heads of marketing are traditional and online. Traditional marketing has its own pros and cons and similarly online marketing has its own pros and cons. However, these two are combined to advertise brands on different channels and to gain maximum engagement from the advertisements.
One type of advertisement which has great impact on the reach and engagement of audience is outdoor LED Display Screens. Going back in time, there used to billboards where brands used to advertise their products. Billboards were placed in busy locations or places where traffic was high so that the messages reaches to a greater number of people. A great picture with catchy tagline was used by brands to advertise their message on the billboards so that it remains in the minds of the consumer for longer period of time. However, with integration of technology, these billboards are now replaced with LED advertising display screens where instead of just a picture, a complete brand video of the product is shown at numerous times of a day making it easier for audience to remember the message. Just like billboards, these outdoor LED advertising screens are installed in places where visitors are in huge number like Malls or places where traffic is high. Companies pay a huge sum of money to LED display screens owners to get their product or brand listed on these screens which can help them cater the ad to higher number of audience.
There are numerous benefit of outdoor LED advertising screens but the most important are:
These screens are very attractive. The attraction makes a lot of people view the brands or ads being portrayed on these screens. Because of the attraction, the engagement of audience with these ads is pretty high compared to others.
Unlike billboards which remains static for a month or longer, these screens can be immediately updated with newest content because of the technology. All that needs to be done is upload the new content and it gets listed within seconds. This point makes a lot of companies to go for LED screens rather than billboards.
The message is portrayed numerous times in a day. Which results in various people seeing the ads and getting engaged to it. Unlike billboard which is static, the moving pictures on LED screens attract higher number of people.
Thus, it has now become a great source of advertisement for brands.